MARKETING

Market Analysis
Our services in the sphere of effective market analysis include an accurate description of the target market and thorough market research. It conveys a holistic picture of a specific market. A market analysis consists of five different areas in which information is collected and analyzed.
At the beginning, we define your market and differentiate it from other markets. Depending on the product or service, your market can be defined using various criteria. In order to carry out segment-specific analysis, the target market must be divided into different segments based on certain characteristics. Such characteristics can be socio-demographic (age, sex, income) or regional (states, cities).
The following questions should be covered in the market description:
What target group is your product or service aimed at?
What age group is your product aimed at?
What is the average income of your target market?
Where does your target market live?
When determining the size of your market we use data that is as accurate and up-to-date as possible. This part of the market analysis is about determining and evaluating the actual turnover or sales volume of a product or service in a specific market. Based on these figures we make forecasts about the market development and derive the attractiveness of the market from this. The market development includes market growth and growth rates.
Our market analysis consulting does not only reveal the past and current state of a market, but also the trend of its future development. For this purpose, the potential analysis highlights potential employees, market entry barriers, success factors, as well as current developments and trends. A forecast of the market development is particularly important for your sales planning and for possible 
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